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Does Your Business Really Need A Website?

Why Does Your Business Need A Website?

We are living in an advanced technological era. The entire world is at our fingertips. Trust me, you do not exist if you are not present online which in short answers the question does your business need a website.  Jimmy Wales is correct in saying that “If it isn’t on Google, it doesn’t exist.”

Hence, to keep your business alive, you better have a website for it.

Regardless of the industry that your business belongs to, having a website can have a massive impact on its success. I have gathered some statistics to show you how much a professional website can accelerate your business.

  • According to a research, Google processes 40,000 searches every second, 3.5 billion searches every day, and more than 1.2 trillion searches per year
  • More than 58% of consumers purchase a service or product online every week
  • Traffic driven by search engines is 300% more than the traffic from social media sites
  • 87% of smartphone users go to search engines at least once daily
  • 93% of online experiences begin with a search engine
  • 88% of people do their research online before they make a purchase (both online or in-store purchases)
  • 86% of people depend upon the internet to find products and services to purchase

All of the above-shared statistics loudly speak about the impact that a website can have on your business.

Why does your business need a website?

 Why does your website need a website

If you are still skeptical and want me to convince you, even more, let’s get into the details.

Build credibility

A website increases the credibility of your business. Research done in 2018, revealed that 75% of people judge the credibility of a business through its website. Similarly, 56% of people admitted that they do not trust businesses without websites. Among many in your industry, you can stand out with a professional website that provides customers with deep insight into your organization. Your website legitimates your existence and helps you look like a real business.

Increase your visibility

Would you not like your business to be found by 3.5 billion searches every day?  Who would not!

A website is the most result-oriented way to jump into the race. Billions of people are searching online for their required services and products. Not having a website means your business does not have access to more than 86% of potential buyers. That’s a real big fraction to lose!

Interact frequently with your audience

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Regular business timings are 9 to 5. How about offering your customers 24/7 availability and service? A business with a website stands out by providing this facility. You are always present to reply to your customers' queries, resolve their issues, and clear their doubts about your product. They would definitely like to buy from you if you are there to assist them in the selection, purchases, after-sale services, etc.

A cost-effective marketing tool

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Conventional marketing methods like advertising through billboards, ads in magazines, newspapers, and TV are usually very expensive. Contrary to that, a website is a very economical method. You can create a free business website with software like Joomla or WordPress. Recently, website banner ads have become the norm. They’re very affordable with an average cost-per-click (CPC) of just $0.67 and an average cost-per-thousand-impressions (CPM) of $3.12.

Gives you consumer insights

Analytic tools can help you get accurate information about:

  • Who is your potential customer?
  • What platforms are best to reach them?
  • What do they want to buy?
  • Their likes and dislikes
  • When to offer a new product or a discount?

With such valuable information, how come your business won’t thrive!

Brand awareness

With billions of users online, you can reach and aware masses of your brand, products, and services. A website is the best platform to showcase who you are, what you provide, and how you facilitate the customers. It’s incredibly challenging to do this without a website. An informed audience is a hot audience. Your business website encourages people to buy from you by building trust.

Maximize ROI

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Optimize your website for SEO and see the magic. By reaching out to billions of users daily, you can get thousands of potential customers. Being a cost-effective method, you do not need to invest a fortune on your website. As a result, you get more leads with less expenditure. Ultimately, it gives you a remarkable increase in ROI.

Compete with your industry giants

Do not let your competitors beat you by making use of technology before you even realize its importance. By doing SEO of your website, you can rank high on search engines and with this increased visibility you get the power to beat industry goliaths.

Look like a Pro

Businesses with websites look professional and reliable. I don’t say this, your customers do. According to a survey, consumers believe that businesses with websites are more credible and professional. They do not trust social media pages much. You can also use your website to showcase your professional certificates and awards.

Easy reach through Google Maps

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There are many different ways having your website on Google Maps can help you accelerate your business. A few are:

  • People can find your business, easily
  • By providing your contact number, you can encourage them to contact you
  • Encourage your audience to visit you (through the website or in-store)
  • You can display the best of your business images
  • Positive reviews about your business are visible to people which builds your credibility

Provide better customer service

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A website helps a business to facilitate its customers by providing instant help around the clock. Imagine someone is in need of buying a service you are offering. They have some questions about your service but you failed to answer them because you were not available. They got the answer from some other business and you missed the customer. I bet that’s the last thing you want to happen.

Generating leads and increasing sales

This is the most intriguing reason for your business to have a website. You increase the chances of getting leads with a professionally designed SEO optimized website. Anyone interested in buying from your business will get all the required information through your website. This insight into your business will facilitate your customer’s decision to purchase. As a result, you get increased sales.

Social media searches aren’t very effective

If you are among many others who think that having a social media page is enough to bring you more traffic and generate leads then let me remind you of a fact that I have already shared above. Search engines drive 300% more traffic than social media sites. Read again! Having a social media page doesn’t make your business:

  • Professional
  • Credible
  • Easily accessible
  • Visible

But, a website can help you with that.

Go beyond the borders

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The internet has transformed the world into a global village. Existing on the internet frees you from the limitations of boundaries. You can interact with people across borders. Similarly, businesses with websites can give access to and have interaction with audiences on an international level. A professional website can influence international customers and your business gets attention from across the borders.

Conclusion

A professionally designed business website can help influence customers while you sleep, access a global audience, harness the power of testimonials, get you more sales, take you on top on search engine result pages, maximize your ROI, beat your competitors, and ultimately make you your customers’ favorite in the industry.

A website is a cost-effective marketing tool that not only saves your money but also your time. You can access the global market with a click.

If you are determined to leave your competitors in the dust, make sure that next time your target audiences go to a search engine and search for a product or service, your business website is present there to serve them.

Click here today if you are ready to get started with your new business website.

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What Is The Importance Of Website Maintenance

What is the importance of website maintenance. Importance Of Website Maintenance

Website maintenance is important to secure your website detail, optimize users' experience, and it allows your website to adapt to the technologies.

Your website regularly needs maintenance to work at optimum levels like your cars and houses.

Your website is a great asset, and you must regularly update and maintain its setups to ensure it gives an excellent user experience in its total capacity. Here is our guide on website maintenance and why website maintenance is important to your business and blogs.

Proceed on!

What is Website Maintenance?

Website maintenance is the practice of maintaining the overall health of your website regularly.

Maintaining your website's health and keeping it up-to-date is crucial to your website's overall performance and gives excellent user performance at its total capacity.

Therefore, it should be essential to maintain your website to optimize regularly. Although keeping up with the task is stressful, it's a practice to actively consider improving traffic on your website, improving your Search Engine Results Page (SERP) rank, and strengthening SEO.

Why is Website Maintenance Important?

Creating your blog or business website isn't complete without a planned maintenance scheme. Website creation and maintenance is not a one-time project. It's what you must regularly consider depending on the size of your website. Below is the importance of website maintenance:

1. Website Maintenance Improves Site Security

The security of every website is the main component of its website maintenance strategy. Cyber attackers are always on the lookout for any vulnerabilities or security gaps, or outdated security on your website to explore. Hence, you must have a capable maintenance team to perform regular maintenance on your site to detect bugs and loopholes to fix them.

With a good website maintenance practice, you will be able to detect any third-party file, update your website software to the latest version, and install all available security patches.

Also, your website's security is vital in its ranking on search engines. A well-protected website performs well for SEO, and it enhances visibility on any related search on search engines.

Tip: Consider using a strong and unique password, install security plugins, use a web application firewall, and regularly back up your websites to protect your website from external attacks.

2. Websites maintenance optimizes User's Experience

Maintaining your websites to ensure good website performance in speed and navigation is an effective website maintenance practice that makes users' experience smooth and easy on your website.

As a website owner, your business or blog site must meet users' needs without buffering or endangering their devices with harmful files on your website. That implies that you should consider maintaining your business's online reputation and value in your strategy to improve your business plan.

A bad functioning website is detrimental to your brand image, and it pushes away potential users and existing users. Therefore, you need a working website maintenance team to fix all technical errors on your website, such as page errors, error 404, broken links, etc.

3. Website Maintenance boost website and improves SEO

Search engine bots such as Google and Bing constantly crawl through the internet to provide the best experience for their users. Therefore, any website that is well maintained and up-to-date without security bridges and bad content will rank higher.

Although the search engine ranking algorithm is dynamic, website maintenance as part of your website development campaign is a safe way to stay relevant in any changes. Website maintenance of such practice includes uploading fresh and relevant content, removing duplicate pages, and maintaining up-to-date website files and data.

For example, some search engines, especially Google, check pages modification like 'HTTP' to determine whether your website is safe for crawling. Hence, consider good website maintenance practices to boost your website on any related search and improve Search Engine Optimization (SEO).

4. Website Maintenance improves compatibility with new Technologies

The internet and the world wide web, created in 1989, are constantly changing, and new technologies and modifications are being rolled up to provide a better user experience. Therefore, as a website owner, you must regularly review your website to improve compatibility with the new technologies.

For example, technology has developed several devices such as mobile phones and iPads to access the internet with ease. Users might have difficulty accessing your website if it's not mobile-friendly.

Hence, as a website owner, you need to constantly review your website to implement new technologies to improve your website compatibility.

5. Website Maintenance helps in Brand Promotion

How will your customer see a poorly managed, slow, and error-filled website? A buffering website reflects your brand's identity and your service quality.

Your website is the first contact potential clients have with you. No matter how beautiful the website looks, you may lose potential users and existing users if poorly managed. Potential clients may think you're not professional enough or can't deliver quality.

First impression matters on your website; hence website maintenance matter in your marketing strategies as your website reflect the quality of your business or blog.

Conclusion

Now that you know that website creation is not enough; there's a need to maintain the website. You must perform this practice regularly to remain competitive in your field.

To ensure your website is maintained correctly, it would be best to employ the service of an expert.

Contact us for more information on the importance of website maintenance.

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Why You Should Convert Your Website from HTTP to HTTPS

Why You Should Convert Your Website from HTTP to HTTPS Convert Your Website To HTTPS Security

More and more business owners choose to convert their websites from HTTP to HTTPS for obvious reasons. It’s widely known that HTTPS is crucial for security of a website, DNS infrastructure and browsers. That means that if you are about doing your business seriously then you definitely need to setup SSL on your website and protect your clients from hackers.

It’s important to know that if you convert your website from HTTP to HTTPS then you’ll be able to make your site and business more secure. On the other hand, converting HTTP to HTTPS has an impact on your website’s Google ranking and delivers multiple SEO benefits.

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Mobile vs Desktop Internet Usage

Mobile Internet Usage Mobile Internet Usage Vs Desktop Usage

It’s widely known that the number of mobile users has been increasing all the time. Website owners have probably noticed that mobile traffic has grown dramatically for the last few years. It’s worth noting that people get the access to the Internet from different types of mobile devices including mobile phones, smartphones as well as tablets. On the other hand, the number of desktop users is constantly decreasing. Obviously, browsing the internet from mobile devices has become a trend that constantly gains in popularity.

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When does your website need revamped?

When does your website need revamped?

Believe it or not web sites do have a thing called life-span, even if you are totally blown away by your web site initally, all sites need a revamp every now and then. Of course if you ask any web designer/development company they are going to more than likely say you need a new site look to get the sale. We want to give you some things to look out for on your site that will help determine if your web site is ready for a new look / revamp

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Atlanta Web Design & Digital Website Marketing Company

We are a Web Design Company that focuses on increasing traffic and sales revenue. We take time to get to know our clients and their business needs first and foremost.

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