We are living in an advanced technological era. The entire world is at our fingertips. Trust me, you do not exist if you are not present online which in short answers the question does your business need a website. Jimmy Wales is correct in saying that “If it isn’t on Google, it doesn’t exist.”
Hence, to keep your business alive, you better have a website for it.
Regardless of the industry that your business belongs to, having a website can have a massive impact on its success. I have gathered some statistics to show you how much a professional website can accelerate your business.
- According to a research, Google processes 40,000 searches every second, 3.5 billion searches every day, and more than 1.2 trillion searches per year
- More than 58% of consumers purchase a service or product online every week
- Traffic driven by search engines is 300% more than the traffic from social media sites
- 87% of smartphone users go to search engines at least once daily
- 93% of online experiences begin with a search engine
- 88% of people do their research online before they make a purchase (both online or in-store purchases)
- 86% of people depend upon the internet to find products and services to purchase
All of the above-shared statistics loudly speak about the impact that a website can have on your business.
Why does your business need a website?
If you are still skeptical and want me to convince you, even more, let’s get into the details.
Build credibility
A website increases the credibility of your business. Research done in 2018, revealed that 75% of people judge the credibility of a business through its website. Similarly, 56% of people admitted that they do not trust businesses without websites. Among many in your industry, you can stand out with a professional website that provides customers with deep insight into your organization. Your website legitimates your existence and helps you look like a real business.
Increase your visibility
Would you not like your business to be found by 3.5 billion searches every day? Who would not!
A website is the most result-oriented way to jump into the race. Billions of people are searching online for their required services and products. Not having a website means your business does not have access to more than 86% of potential buyers. That’s a real big fraction to lose!
Interact frequently with your audience
Regular business timings are 9 to 5. How about offering your customers 24/7 availability and service? A business with a website stands out by providing this facility. You are always present to reply to your customers' queries, resolve their issues, and clear their doubts about your product. They would definitely like to buy from you if you are there to assist them in the selection, purchases, after-sale services, etc.
A cost-effective marketing tool
Conventional marketing methods like advertising through billboards, ads in magazines, newspapers, and TV are usually very expensive. Contrary to that, a website is a very economical method. You can create a free business website with software like Joomla or WordPress. Recently, website banner ads have become the norm. They’re very affordable with an average cost-per-click (CPC) of just $0.67 and an average cost-per-thousand-impressions (CPM) of $3.12.
Gives you consumer insights
Analytic tools can help you get accurate information about:
- Who is your potential customer?
- What platforms are best to reach them?
- What do they want to buy?
- Their likes and dislikes
- When to offer a new product or a discount?
With such valuable information, how come your business won’t thrive!
Brand awareness
With billions of users online, you can reach and aware masses of your brand, products, and services. A website is the best platform to showcase who you are, what you provide, and how you facilitate the customers. It’s incredibly challenging to do this without a website. An informed audience is a hot audience. Your business website encourages people to buy from you by building trust.
Maximize ROI
Optimize your website for SEO and see the magic. By reaching out to billions of users daily, you can get thousands of potential customers. Being a cost-effective method, you do not need to invest a fortune on your website. As a result, you get more leads with less expenditure. Ultimately, it gives you a remarkable increase in ROI.
Compete with your industry giants
Do not let your competitors beat you by making use of technology before you even realize its importance. By doing SEO of your website, you can rank high on search engines and with this increased visibility you get the power to beat industry goliaths.
Look like a Pro
Businesses with websites look professional and reliable. I don’t say this, your customers do. According to a survey, consumers believe that businesses with websites are more credible and professional. They do not trust social media pages much. You can also use your website to showcase your professional certificates and awards.
Easy reach through Google Maps
There are many different ways having your website on Google Maps can help you accelerate your business. A few are:
- People can find your business, easily
- By providing your contact number, you can encourage them to contact you
- Encourage your audience to visit you (through the website or in-store)
- You can display the best of your business images
- Positive reviews about your business are visible to people which builds your credibility
Provide better customer service
A website helps a business to facilitate its customers by providing instant help around the clock. Imagine someone is in need of buying a service you are offering. They have some questions about your service but you failed to answer them because you were not available. They got the answer from some other business and you missed the customer. I bet that’s the last thing you want to happen.
Generating leads and increasing sales
This is the most intriguing reason for your business to have a website. You increase the chances of getting leads with a professionally designed SEO optimized website. Anyone interested in buying from your business will get all the required information through your website. This insight into your business will facilitate your customer’s decision to purchase. As a result, you get increased sales.
Social media searches aren’t very effective
If you are among many others who think that having a social media page is enough to bring you more traffic and generate leads then let me remind you of a fact that I have already shared above. Search engines drive 300% more traffic than social media sites. Read again! Having a social media page doesn’t make your business:
- Professional
- Credible
- Easily accessible
- Visible
But, a website can help you with that.
Go beyond the borders
The internet has transformed the world into a global village. Existing on the internet frees you from the limitations of boundaries. You can interact with people across borders. Similarly, businesses with websites can give access to and have interaction with audiences on an international level. A professional website can influence international customers and your business gets attention from across the borders.
Conclusion
A professionally designed business website can help influence customers while you sleep, access a global audience, harness the power of testimonials, get you more sales, take you on top on search engine result pages, maximize your ROI, beat your competitors, and ultimately make you your customers’ favorite in the industry.
A website is a cost-effective marketing tool that not only saves your money but also your time. You can access the global market with a click.
If you are determined to leave your competitors in the dust, make sure that next time your target audiences go to a search engine and search for a product or service, your business website is present there to serve them.
Click here today if you are ready to get started with your new business website.
