You have just launched a service or product, and the website is all up and running. Everything looks great, and you’re all excited to see how your target audience is going to respond.
But wait, people leave your website after going through the first page. They are not responding to you as you want them to.
What could be the reason?
Instead of fretting over it, you need to sit back and analyze the reasons behind the doom of your website.
We have compiled the 5 most important issues that can be the culprit.
Your Target Audience Can’t Relate to Your Content
It's eerily surprising that despite the effort put into designing and creating a website, people still leave due to content relevancy issues.
Visitors are looking for engaging, up-to-date information tailored to their needs – not generic, outdated material that leaves them unimpressed. Relevant content ensures visitor loyalty and encourages them to stay on your page to benefit from all your site has to offer.
Take the time to analyze what people are looking for in terms of content and then provide it in an interesting and useful way. Doing this will establish trust with your visitors and give them a solid reason to stay and check out your website for longer!
Unfortunately, it takes more than a few buzzwords and long-winded write-ups to keep them coming. Your content needs to be relevant to what searchers are looking for. Anything less will result in a quick exit.
Mobile Users Can’t Access Your Website Easily
With more and more users accessing websites through their phones, making sure your website looks and works as intended is a must. But if your site isn't mobile-friendly, it's no surprise that people are taking their business -- or browsing sessions -- elsewhere.
The business world has changed in the last decade due to advances in mobile technology, which is why having a website that works fluidly on all devices is essential. If a website is not mobile-friendly, it can lead to customers leaving and negatively affecting your bottom line.
Imagine what it must be like for customers on their phones trying to navigate around your website; this could be incredibly disruptive to them and make them unlikely to return. Making your website mobile-friendly may sound like a huge undertaking right now, but the long-term gains are worth it.
So, if your site is still old-fashioned and gives a hard time to mobile users, you would be missing out on many opportunities
Your Site’s Speed is too Slow
Do you want your audience to feel like they’re back in the era of dial-up internet? People don't want to wait an eternity for your website to load, even if your content is top-notch.
The slow loading times and lagging result in potential customers giving up and leaving before even getting to experience what you have to offer. If users click off because they have a bad experience, they're likely gone for good. Don't let visitors give up due to a sluggish browsing experience.
People are looking for near-instant gratification – if they can't get that with your website, it's time to do something about it! Let's speed things up and ensure people stay on your page longer; your business depends on it!
Your Site Screams Poor Navigation
The navigation on your website can make or break a user’s experience. Poor navigation is one of the most common reasons why people quickly leave a website.
A bad navigation design makes it difficult to find what people are looking for and makes them frustrated and congregate towards better-navigated websites that offer an easier user experience. It can include a poorly designed menu, an unclear or confusing pathway, or too many paths and pages that result in difficulty locating relevant information.
Having an easy-to-follow path is key to successful site navigation and will help you keep users engaged and spending more time on your website instead of clicking away out of frustration.
Too Many Ads
A website with too many ads can be a major offender when it comes to people leaving your site.
Showing several large banners, video ads, and intrusive pop-ups can quickly overload users and make them distance themselves from the content they are trying to access. It's like having someone tap you on the shoulder every ten seconds - soon, you don't want anyone around you at all.
Ads should be integrated into the site in such a way as to blend in naturally with the experience, not clutter it up and irritate users. If there’s excessive ads, people will start to feel frustrated. They want to access the information they need without being bombarded by attractive but-distracting promotions and offers. When this happens, they'll likely leave your website altogether.
We know how much it requires to launch your business and keep the website running and how few issues can put all of it at stake. So, keep the above five points sorted, and you’re good to cater to your target audience.
